Marketing • Events • Experiential • Content
Pack London Group is a creative marketing agency founded in 2012. Our services span out of home, non-traditional, TV, radio and digital marketing.
Our experiential events arm of the business, Free From Sleep, has organised club events in the UK attended by over 250,000 people from across the world over the last 2 years. These have taken place at venues such as Printworks, Fabric and The Barbican to more intimate venues such as The Curtain and Ace Hotel.
We currently have a roster of brands, labels and artists that include Metalheadz, Channel One Soundsystem, High Focus Records, Tinlicker & many more. We founded The Brixton Rooftop venue in 2017; a 1200 capacity music and street food space. In 2019 we set up Hackney’s, Bohemia Place Market, which has welcomed over 125,000 attendees and 450 traders since its launch. The events have showcased branded takeovers by Depop, Hackney Vegan Village, Hackney Fashion Festival and Hackney Christmas Market
Meet the Team
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Jules Le Meilleur
Jules is Managing Director of Pack London and a founding partner of Free From Sleep. He has over 10 years experience in events and experiential marketing, brand strategy and media buying across OOH, TV, radio, cinema and digital. He has managed international campaign budgets in excess of £1M. He specialises in Creative Media, having delivered Global campaigns for Zalando, Matches Fashion, Ministry of Sound and G-Shock
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Jack Robinson
Jack is a serial founder and growth hacker. He started life as an event promoter and to date has organised more than 1000 club events attended by over 1 million people. Jack knows how to build brands that cross borders, having created 7 music festivals in 6 countries. Jack is a cofounder of Pack London and Free From Sleep, holds an BA in Digital Media and Communication from the University of Leeds and is a two time International Festival Winne
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Alex Donald
Alex has 11 Years music industry experience booking and programming some of London’s best known clubs including Cable, Egg LDN and Fabric. He was awarded “Best Small Nightclub” whilst working at Egg LDN. Alex curated DJ Mag’s Best of North America Tour in 2018/19 showcasing some of the best talent in electronic music. In 2019 he co- founded Free From Sleep which has grown to become one of best known events brands in London.
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Ben Ryan
Over a 15 year career, Ben has worked in senior roles delivering music projects with several Arts Council England National Portfolio Organisations. He has delivered music and arts projects for NHS, Mayor of London, SXSW, Global and Live Nation and has worked in the commercial music industry at VP Records, Sarm UK and EMI & Virgin Records. Ben has an MA with distinction in Arts Administration and Cultural Policy from Goldsmiths University and is born and bred in Hackney.
